Luxury Home Marketing Certified
The Institute exists to help real estate professionals provide high quality service to the buyers and sellers of luxury homes and in so doing, maximize their own success in the upper-tier residential market.
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury residential market.
The Institute offers the Certified Luxury Home Marketing Specialist (CLHMS) designation for luxury home marketing, conducts research in the high-end market, and provides its members with the information and tools to be more successful.
Laurie Moore-Moore, The Institute’s founder, is a well known and respected speaker, consultant, and writer in the real estate industry. In her four decades in the industry, she has sold real estate, managed a large real estate office, and managed two divisions of one of the nation’s largest brokerage firms. She also co-founded REAL Trends, a research and communications company serving the residential brokerage industry.
In response to the growing need for training and designation in the luxury home market, Laurie founded The Institute in 2003 as a resource for real estate professionals and consumers involved with upper-tier residential properties. Laurie has trained tens of thousands of agents and brokers on the topic of upper-tier marketing, helping them become more successful in working with buyers and sellers in the luxury home market. She is the author of the book Rich Buyer, Rich Seller, The Real Estate Agents’ Guilde to Marketing Luxury Homes. The book is now in its third edition.
The first CLHMS training session was held in January 2003. Since then The Institute has trained luxury real estate professionals from around the world and assisted them in delivering outstanding service to the buyers and sellers of high-end homes, thus maximizing their own success.